A great video with a weak hook still loses. Master the hook and your retention curve transforms.
The 4 Hook Frameworks
1. Curiosity Gap: “I tried X for 30 days. Here’s what nobody told me.”
2. Bold Claim: “This productivity hack saved me 20 hours a week. Most people will never try it.”
3. Pattern Interrupt: Open with a visual or statement that breaks expectations.
4. Stakes Reveal: “In 60 seconds, I’ll show you why your last video flopped.”
Steal These Templates
“If you’re [target audience], you need to see this before [scenario].”
“I spent [X amount] testing [thing] so you don’t have to.”
“The [counterintuitive truth] about [topic] that changed everything for me.”
